Ambient

Why ambient advertising matters for destinations

Tourism is built on imagination. People don’t just want information, they want experiences that feel memorable, authentic and exciting. Ambient media gives tourism brands the opportunity to:

• Stand out: In a crowded advertising landscape, unexpected formats grab attention.

• Spark word-of-mouth: Experiential or surprising campaigns encourage people to talk, post, and share online.

• Create emotional connections: Memorable experiences stick with potential visitors and help them picture themselves at your destination or attraction.

• Reach audiences in the real world: From train stations and airports to shopping centres and seafronts, ambient advertising meets people where they’re already spending time.

For DMOs and attractions, destination marketing ambient media is about more than visibility—it’s about making an impression that drives future visits.

Our ambient advertising services

We provide end-to-end ambient advertising solutions for destinations, attractions and tourism brands, from ideas and concepts to delivery and evaluation.

1. Campaign strategy and ideation

Every successful ambient campaign begins with a strong idea rooted in audience insight. We start by understanding your objectives—do you want to raise awareness of your region, launch a seasonal event, or encourage last-minute ticket sales?

Our strategy process includes:

• Audience profiling and behaviour mapping.

• Location planning to maximise footfall and relevance.

• Creative ideation that aligns with your brand identity.

• Integration with wider media mix (social, PR, OOH).

2. Creative design and production

Ambient advertising is about surprise and creativity. We design campaigns that are visually striking, contextually relevant, and built to be photographed, filmed, and shared.

We support with:

• Experiential installations that immerse audiences in your brand.

• Floor graphics, projections, and wall wraps in high-traffic spaces.

• Interactive digital screens and pop-up activations.

• Co-creation with artists or local partners to reflect culture and heritage.

3. Media placement and execution

As a DMO ambient advertising agency, we work closely with landlords, local councils and venue operators to secure placements in the right spaces. This includes:

• Transport hubs such as train stations, airports and bus shelters.

• City centres and high-footfall retail areas.

• Cultural landmarks, seafronts and tourist hotspots.

• Events, festivals and temporary installations.

4. Integration with digital and PR

The true power of ambient lies in its ability to create earned media. We ensure your campaign is amplified through:

• Social media content and influencer partnerships.

• Press releases and PR hooks to generate news coverage.

• User-generated content (UGC) campaigns encouraging sharing.

5. Measurement and reporting

Ambient may be unconventional, but it is measurable. Our reporting includes:

• Footfall estimates and audience impressions.

• Social media engagement and hashtag tracking.

• Press coverage and earned media value.

• Direct outcomes such as ticket sales or website traffic spikes.

This is why you should choose us

We’re specialists in ambient advertising for tourism brands, DMOs and attractions. Our expertise means we understand:

• How to design campaigns that reflect local culture and heritage.

• The importance of securing the right permissions and placements in tourist areas.

• How to balance creativity with ROI, ensuring campaigns are not just memorable but also effective.

• The role of ambient within an integrated media mix, supporting social, OOH, TV and digital.

We don’t deliver gimmicks. We create meaningful, memorable experiences that inspire travellers and strengthen destination brands.