We’ve found that one of the best ways of working in our industry is to partner with others.
We love to collaborate.
Great campaigns don’t happen in isolation. They are built on collaboration, creativity and a shared commitment to results. At The Destination Agency, we believe in working with the right partners, specialist agencies who complement our skills and help us deliver even more impact for destinations, DMOs and attractions.
We’re experts in media planning and buying. But when a campaign needs great design, compelling content, standout PR, or stunning production, we collaborate with trusted partners who bring their expertise to the table. Together, we create joined-up campaigns that inspire travellers, drive visits and deliver measurable results.
Single Focus
We stay in our lane. So, there’s no competition in our partnership. We're here to enhance what you can offer your clients in a way that works for you.
Flexible
We can work directly with you and your clients or work as if we were members of your team and be managed by you alone - whatever’s easiest for you.
Media Experts
We know what we are doing and have demonstrable experience. We have the knowledge to help you with any campaign.
Fun to work with
It doesn't have to be all business all the time. We’re close with a lot of our partners and it makes work more fun if you do it with people you like.
Why partnerships matter in destination marketing
Tourism and attraction marketing is complex. A DMO might need a bilingual campaign across multiple media channels. A visitor attraction might need a bold, creative concept supported by PR and digital amplification. A tourism brand might need design, production and social content working hand in hand with media placement.
No single agency can do everything perfectly. That’s why we build partnerships that allow us to offer:
Creative excellence: Design and branding agencies that create visuals and storytelling that make campaigns stand out.
Public relations (PR) expertise: PR specialists who secure coverage, manage reputation and build buzz around destinations.
Content production: Videographers, photographers and copywriters who create the assets that fuel campaigns.
Digital and technology support: Agencies that bring technical skills, from web builds to advanced analytics integrations.
By working together, we ensure our clients benefit from the best in each discipline without compromising on quality or focus.
Who we work with
We collaborate with a network of carefully selected agencies and freelancers who share our values and commitment to the tourism sector.
Creative and design agencies
Our design partners develop bold, culturally relevant creative that translates across formats—from billboards and brochures to digital banners and social content. Their expertise ensures our media placements don’t just get seen—they make an impact.
PR and communications agencies
We work alongside PR specialists who know how to generate coverage that supports and amplifies our campaigns. From national travel press to regional news outlets, their work builds credibility and keeps destinations in the spotlight.
Content creators and production houses
From cinematic destination films to TikTok-ready shorts, we team up with videographers, photographers and writers who know how to capture attention and tell stories that resonate with travellers.
Digital and technical partners
Sometimes campaigns need technical backup, whether that’s integrating media reporting dashboards, delivering SEO support, or building campaign microsites. We work with trusted digital partners who make the technical side seamless.
Bath Historic Venues
Increasing online ticket sales by 24%
We increased online ticket sales for Bath's historic venues by 24%
Dwr Cymru Visitor Centres
Record attendance at Dwr Cymru's visitor centres across Wales
We helped to drive record attendance to Dwr Cymru's visitor centres located across Wales.
Cardiff City FC
34% increase in ticket sales
This campaign was all about creating transactions for season tickets and producing a precisely accountable return on investment.
How we choose partners
Partnerships only work when values align. That’s why we choose collaborators who:
Understand tourism and destinations: Agencies that appreciate the nuances of our sector.
Share our people-first approach: Putting community, culture and client needs at the heart of campaigns.
Deliver measurable impact: Like us, our partners are accountable for results.
Work collaboratively: Open communication, transparency and shared responsibility.
This approach ensures our clients benefit from a joined-up service, without the risk of duplication or wasted budget.
Benefits for our clients
By working with partners, we offer clients:
Integrated campaigns: Media, creative, PR and content working towards great results.
Sector-specific expertise: Specialists who know tourism, culture and attractions.
Scalability: The ability to deliver campaigns of any size, from local activations to national launches.
Innovation: Access to fresh ideas and cutting-edge production techniques.
Our clients don’t need to juggle multiple suppliers - we handle coordination, ensuring everything is streamlined and effective.
The strong collaborative relationship we've built with Hello Starling means together, we can achieve great results for our clients, like the Visit Warwickshire campaign.
Want to partner with us?
We’re always interested in working with agencies and freelancers who share our passion for destinations, attractions and tourism. If you’re a creative, PR or production agency/freelancer that loves this sector and delivers outstanding work, we’d love to hear from you.