Why destinations and attractions choose us
Tourism brands work with The Destination Agency because we:
Focus solely on destinations, DMOs and attractions—true specialists.
Combine creativity with data and insight—the art and science of media.
Deliver measurable outcomes—from awareness to bookings.
Understand the public-sector landscape and procurement requirements.
Care about the communities and places behind the campaigns.
Tourism, attractions and destinations face a unique challenge in marketing. You’re not just selling a product - you’re inspiring people to imagine themselves somewhere new, to commit their time, money and energy to an experience. That requires more than generic media planning. It demands a specialist approach, grounded in sector expertise, creativity, and measurable results.
At The Destination Agency, we exist for one reason: to help destinations, attractions and tourism brands grow through smart, strategic and results-focused media planning and buying.
Attention Seeking
Everything starts with getting attention. We make sure you get attention from the right people, in the right place at the right time.
Clear Talking
We cut out the jargon wherever we can, and we tell the truth. We give you the best advice based on data and insight, not how much something costs.
Easy Working
We’re easy to work with. We’ll make the process work for you. Every organisation is different, and we’ll do our best to make the process as enjoyable as possible.
Results Focused
We listen to what results mean to you. We figure out how to get them, we research, we plan, we buy, we execute, and we get results.
We understand tourism inside out
Unlike generalist agencies, we focus exclusively on the tourism and destination marketing sector. That means:
- We know the seasonal cycles that shape your visitor numbers, and we plan campaigns around peaks and off-peaks.
- We understand the pressures of balancing short-term sales activation (ticket sales, bookings) with long-term brand building (positioning your destination in the minds of travellers).
- We know how to work with Destination Marketing Organisations (DMOs), visitor attractions, and tourism boards, aligning with public-sector frameworks and stakeholder expectations.
- We understand the importance of local pride, cultural authenticity and community benefit in tourism campaigns.
Our specialism allows us to move faster, think smarter, and deliver campaigns that are genuinely fit for the sector you operate in.
Visit Shropshire
200% increase in website visitors during the campaign
An integrated campaign to promote Shropshire post-COVID.
Visit Herefordshire
More than 15 million people reached
Our ongoing campaign with Visit Herefordshire has helped raise this beautiful county's profile across the UK, attracting thousands of new visitors.
Visit Monmouthshire
Over 140,000 visitors
We worked on the launch of the Eisteddfod in Monmouthshire which attracted over 140,000 visitors to the county.
Integrated campaigns that deliver attention
Tourism marketing is most effective when it combines inspiration with action. That’s why we create integrated media plans that blend multiple channels for maximum impact.
From TV and Video on Demand (VoD) to social media, radio, press, magazines, digital, out-of-home and ambient, we ensure your campaign reaches audiences wherever they are. Our approach is always:
Audience-first: We use insight tools such as TGI, YouGov, GWI and Route to understand behaviours, demographics and motivations.
Channel-neutral: We recommend the mix that’s right for your objectives, not what’s easiest to buy.
Data-driven: Every placement is backed by evidence, every campaign tracked through dashboards and reporting.
Creative-minded: We know media is only as strong as the creative it carries, and we help you adapt and amplify content for maximum attention.
The result? Campaigns that get noticed, get remembered, and drive measurable outcomes.
Measurable results and accountability
We know that every penny of your marketing budget matters. That’s why we build measurement into every campaign.
Live dashboards give you real-time transparency on performance.
Pre-, mid- and post-campaign polling tracks shifts in awareness, perception and intent.
Attribution modelling connects campaigns to bookings, ticket sales and enquiries.
Post-campaign analysis (PCA) ensures we learn, optimise and improve for next time.
We don’t hide behind vague “brand awareness” statements. We show you what’s working, what’s not, and how we can adapt to improve.
Visit Warwickshire
In excess of 1.9 million people reached
A purely digital campaign designed to drive reach amongst specific honeypot audiences.
Cotswold Wildlife Park
44% increase in day tickets sold during the campaign
Driving volume to this much-loved wildlife park in Oxfordshire.
Dwr Cymru Visitor Centres
Record attendance at Dwr Cymru's visitor centres across Wales
We helped to drive record attendance to Dwr Cymru's visitor centres located across Wales.
Trusted by destinations and attractions across the UK
Our team has delivered campaigns for some of the UK’s leading destinations, visitor attractions and tourism brands. From DMOs promoting regional pride, to family attractions driving footfall, to national organisations with ambitious awareness goals - we’ve helped clients across the sector achieve results they can measure.
Examples of outcomes we’ve delivered include:
40%+ uplift in enquiries following a high-profile campaign.
100+ bookings through TxGB
90% increase in website traffic YoY
People-first partnership
We see ourselves not just as a supplier, but as a partner. That means:
Collaboration: We work hand-in-hand with your marketing and communications teams.
Transparency: Clear pricing, clear reporting, no hidden agendas.
Flexibility: We adapt to your structures, whether you’re a public-sector DMO or a private visitor attraction.
Passion: Our team genuinely cares about destinations, culture and community—because we live and breathe this sector too.
Sustainable and responsible marketing
Tourism is about people and places. As part of our values, we plan and deliver campaigns responsibly:
Sustainable practices: Aligning with IPA Climate Charter commitments.
Community awareness: Ensuring campaigns reflect local culture respectfully.
Accessibility and inclusivity: Making sure our campaigns resonate with diverse audiences.
We believe destinations should grow in ways that benefit visitors, locals and the environment.
We ran a complicated campaign helping Cardiff residents understand post-COVID regulations in the city, followed by a reopening campaign. The team were nimble and reactive, helping us to get the right messages out at the right time, in the right place.
Let’s grow your destination together
Choosing the right media partner can be the difference between being overlooked and becoming a must-visit destination. At The Destination Agency, we’re here to help you stand out, attract visitors, and build long-term growth.