Our magazine advertising services
We provide a complete service for magazine campaigns in tourism and attractions, covering strategy, creative, buying and measurement.
1. Campaign strategy and planning
We start by defining your goals—do you want to increase awareness of your region, drive ticket sales, or attract international tourists?
Our planning process includes:
Audience profiling with TGI, YouGov and other insight tools.
Title selection across travel, lifestyle, family, outdoor and cultural magazines.
Media planning that balances large-scale reach with niche targeting.
Seasonal planning to align with school holidays, festivals and tourism peaks.
Integration with press, digital and OOH campaigns for consistent messaging.
2. Creative design and storytelling
Magazine advertising is visual storytelling. We help destinations and attractions create adverts that capture the imagination:
Full-page, half-page and double-page spreads with striking imagery.
Advertorials and sponsored content that allow for deeper storytelling.
Multi-page destination features combining editorial and advertising.
Bilingual or multilingual creative for international audiences.
Our aim is to ensure your brand doesn’t just appear in magazines, but stands out.
3. Media buying and placement
As a DMO magazine advertising agency, we negotiate placements and secure the best value across:
National travel and lifestyle titles (e.g. National Geographic Traveller, Condé Nast Traveller, Good Housekeeping).
Regional magazines to target nearby visitors and domestic tourists.
Special-interest publications (family, outdoor, culture, heritage).
International travel magazines for overseas markets.
4. Advertorials and editorial partnerships
Advertorials are a powerful tool for tourism brands. We develop and place long-form content that blends inspiration with practical visitor information—perfect for building itineraries and highlighting unique experiences.
5. Measurement and reporting
Magazine advertising can be tracked and evaluated. We may provide:
Readership and circulation data.
Brand recall and uplift surveys.
Tracking codes and QR integrations to measure website traffic and bookings.
Cross-channel reporting to show magazine activity alongside other campaign results.
This is why you should choose us
We’re specialists in magazine campaigns for destinations, attractions and tourism brands. Our expertise means we understand:
The importance of matching your brand to the right publications.
How to plan campaigns around seasonality and tourism cycles.
The balance between visual impact and storytelling depth.
How to integrate magazine advertising with digital, social and OOH for maximum impact.
We treat magazine advertising not as a stand-alone tactic, but as part of a broader tourism marketing strategy that delivers measurable outcomes.
