Press

Why press still matters in tourism marketing

Tourism is about storytelling, trust, and inspiration. Print media provides a tangible, credible space where readers engage more deeply with content than in fleeting digital interactions.

• Print is trusted: Studies show print ads are perceived as more believable than digital ads, particularly important for destinations competing for attention.

• Time and attention: Magazine readers spend on average 20–30 minutes with each issue, giving your campaign longer exposure.

• Targeting by interest: Travel supplements, lifestyle magazines and regional newspapers allow tourism brands to reach audiences when they’re actively seeking inspiration.

• Prestige and authority: Appearing in respected press titles elevates your brand’s credibility.

For DMOs and attractions, press advertising offers both a broad regional reach and the chance to target niche audiences interested in culture, travel, and experiences.

Our press advertising services

We deliver end-to-end press and print advertising services for destinations and attractions, ensuring your campaign is both creative and cost-effective.

1. Campaign strategy and planning

We begin by understanding your objectives. Are you aiming to attract more regional visitors? Increase overnight stays? Drive ticket sales for an exhibition?

Our planning includes:

• Audience profiling using industry tools like TGI and YouGov.

• Media selection across national, regional, and specialist titles.

• Balancing broad awareness campaigns with targeted placements.

• Seasonal planning aligned with school holidays, cultural events, or tourism peaks.

• Integration with digital, out-of-home and broadcast for a cohesive media mix.

2. Creative and content support

Press advertising is visual storytelling. Whether you want a bold full-page ad, a series of half-page creatives, or advertorial content, we ensure your message resonates.

We help with:

• Design and copywriting tailored to tourism and attractions.

• Photography showcasing landscapes, attractions, or local culture.

• Long-form advertorials that provide rich storytelling.

• Multi-language creative for international markets.

3. Media buying for newspapers and magazines

As a DMO press advertising agency, we lean on our relationships with media owners to negotiate the best rates and placements.

We manage campaigns across:

• National newspapers such as The Times, The Guardian, The Telegraph and The Daily Mail.

• Regional and local press to target day-trippers and nearby visitors.

• Specialist travel magazines and cultural publications for niche audiences.

• Lifestyle titles (family, food, outdoor, heritage) aligned with your brand.

4. Advertorials and supplements

Editorial-style advertising can be particularly effective for tourism brands. We create and place advertorials that combine storytelling with practical information—ideal for inspiring travel itineraries and bookings.

5. Reporting and impact measurement

We ensure print campaigns are measurable. Our reporting may include:

• Readership and circulation data.

• Brand uplift surveys and recall studies.

• Website and booking traffic spikes linked to press activity.

• Integrated reporting with other campaign channels.

This is why you should choose us

We are specialists in print and press advertising for tourism brands, attractions and DMOs. Our expertise means we understand:

• The power of combining press with other channels to maximise reach.

• How to match your brand story with the right publications.

• The nuances of promoting heritage, culture and experiences in editorial-driven formats.

• The importance of balancing awareness with measurable visitor outcomes.

We treat press not as an isolated channel, but as part of a wider integrated campaign to ensure every penny of your budget works harder.