Our radio advertising services
We provide end-to-end radio advertising and audio campaign services for tourism brands, DMOs and attractions.
1. Campaign strategy and planning
Every campaign begins with a clear understanding of your goals. Do you want to sell more tickets for a seasonal attraction? Encourage overnight stays in off-peak months? Increase awareness of a cultural festival?
We use audience data and tools like RAJAR, TGI and YouGov to plan campaigns that connect with the right listeners at the right time. Our planning covers:
- Station and platform selection (BBC local, commercial stations, DAX, Spotify, Global Player, etc.).
- Regional and demographic targeting.
- Scheduling aligned to school holidays, events, and tourism seasonality.
- Integration with other channels (social, OOH, TV, press) for maximum impact.
2. Creative production
Audio is all about imagination. Our creative partners and scriptwriters produce radio spots that capture attention and inspire.
We can support with:
- Scriptwriting tailored to your destination or attraction.
- Voiceover casting (regional accents, bilingual delivery, or celebrity voices).
- Sound design that reflects the atmosphere of your brand—whether tranquil, adventurous or family-friendly.
- Cut-downs and adaptations for digital audio and streaming platforms.
3. Media buying and placement
As a DMO radio advertising agency, we know how to secure the best airtime and sponsorships for your budget. We buy across:
- National networks (e.g. Heart, Capital, Classic FM) for large-scale awareness.
- Regional and local radio to reach day-trippers and domestic tourists.
- Digital audio platforms (Spotify, Global Player, DAX, podcasts) for highly targeted campaigns.
- Sponsorships and promotions, including weather, traffic and competition tie-ins.
4. Digital audio and streaming
The rise of streaming and on-demand listening means campaigns can target listeners with precision. We plan and buy across:
- Spotify and podcast advertising.
- Dynamic creative tailored to listener demographics or location.
- Programmatic audio buying for efficiency and reach.
5. Measurement and reporting
We measure what matters, aligning metrics with your tourism goals. Our reporting includes:
- Audience reach and frequency data from RAJAR and digital platforms.
- Website and booking traffic uplift during campaigns.
- Brand recall and perception studies.
- Cost-per-response analysis for direct-response radio campaigns.
This is why you should choose us
We’re not just a generalist media agency; we are specialists in destination marketing radio campaigns. Our expertise means we understand:
How to use radio to drive last-minute visitation and ticket sales.
The importance of regional radio for day-trip and short-break tourism.
How to blend traditional broadcast with digital audio for complete coverage.
The need to create ads that are bilingual, inclusive and culturally relevant.
Our campaigns are designed to do more than just fill airtime; they inspire travellers, build awareness, and deliver measurable outcomes.