TV and VOD

Why TV and VoD matter for destinations

Travel and tourism rely on inspiration. People need to see what a destination or attraction looks and sounds like, imagine themselves there, and feel compelled to book. No medium delivers that emotional spark like television and video.

• TV remains the most trusted advertising medium, with 70% of viewers reporting higher brand credibility from TV ads.

• VoD platforms offer precision targeting, reaching audiences based on location, interests, demographics, and viewing behaviours.

• Video creative, whether a 30-second spot or a long-form brand film, creates emotional connection and high recall, essential for tourism decision-making.

For DMOs, TV and VoD are the bridge between awareness and action: planting the seed of inspiration and directing audiences to plan their trip, book tickets, or extend their stay.

Our TV and VoD services

We provide a full suite of TV and VoD advertising services for destinations and attractions, from planning and creative through to media buying and measurement.

1. Campaign strategy and planning

We start by understanding your objectives. Do you want to increase domestic tourism? Attract international visitors? Drive ticket sales for peak season?

Our planning process includes:

• Audience research using tools like BARB, TGI and YouGov.

• Regional and demographic targeting for DMOs and attractions.

• Competitor benchmarking and market insight.

• Budget modelling to balance TV, VoD and supporting channels.

• Integration with social, out-of-home and digital for maximum impact.

The outcome is a destination marketing TV campaign that combines broad reach with smart targeting.

2. Creative and production support

We can work with your production team or recommend trusted partners to develop creative that brings your destination or attraction to life. From cinematic footage of landscapes to family-focused storytelling at an attraction, we make sure your ad resonates.

We help shape:

• 30-second and 60-second TV spots.

• Short-form edits for VoD platforms.

• Cut-downs and adaptations for social and digital.

• Creative concepts that work across languages for international audiences.

3. Media buying for TV and VoD

As a tourism and destination TV advertising agency, we know how to make budgets work harder. Our media planners and buyers negotiate directly with broadcasters and platforms to secure the best value and placements.

We manage campaigns across:

• Linear TV (ITV, Channel 4, Sky, regional stations).

• Video on Demand (ITVX, Channel4, Sky Go, YouTube, Amazon Prime Video, Netflix, ad-supported).

• Connected TV placements for hyper-targeted campaigns.

VoD gives tourism brands the flexibility to target by postcode, age, interest, and even travel intent. TV delivers scale and trust. Together, they form a powerful mix.

4. Measurement and reporting

Every campaign is tracked against your objectives. For destinations and attractions, this could mean:

• Increases in website traffic and itinerary downloads.

• Ticket sales or booking conversions linked to campaign activity.

• Brand lift studies measuring awareness and perception change.

• Cost-per-visit analysis to prove ROI.

We provide live dashboards and post-campaign analysis so you can see exactly how TV and VoD are driving results.

This is why you should choose us

We’re specialists in TV and VoD advertising for tourism brands, DMOs and attractions. Unlike generalist agencies, our expertise lies in understanding the travel and destination market:

• We plan around seasonal peaks and visitor patterns.

• We understand the nuances of promoting heritage, culture and local identity.

• We balance broad reach with regional precision—ideal for domestic campaigns.

• We integrate TV and VoD with digital, social and out-of-home to create joined-up campaigns that deliver measurable outcomes.

Our campaigns don’t just generate awareness, they inspire visits, bookings and long-term loyalty.